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Brilliantly Wrong

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Ideas Worth Arguing About.

Thoughts on marketing, positioning, brand strategy, growth, and creativity.

The biggest risk isn't being too bold. It's being too forgettable.

Great marketing starts with investigation and curiosity.

We serve the ambitious, the intentional, the creative, the principled. The companies brave enough to be different.

If it's not a hell yes, it's a no.

Big projects that get finished.

Real positioning isn't what you say about yourself. It's what your competitors can't say even if they wanted to.

The ability to pause might be your greatest competitive advantage.

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