Brilliantly Wrong • safe marketing is risky • bold ideas win • clarity drives growth • story is strategy • Brilliantly Wrong • safe marketing is risky • bold ideas win • clarity drives growth • story is strategy • Brilliantly Wrong • safe marketing is risky • bold ideas win • clarity drives growth • story is strategy • Brilliantly Wrong • safe marketing is risky • bold ideas win • clarity drives growth • story is strategy •

Brilliantly Wrong

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Ideas Worth Arguing About.

Writing on marketing, positioning, brand strategy, and the creative risks worth taking.

How to Run Guerrilla Marketing Without Burning Your Startup Down

The biggest risk isn't being too bold. It's being too forgettable.

Listen Before You Create

Great marketing starts with investigation and curiosity.

The Brilliantly Wrong Manifesto

We serve the ambitious, the intentional, the creative, the principled. The companies brave enough to be different.

Strategy is Choosing What Not to Do

If it's not a hell yes, it's a no.

Introducing Longplay: A Platform for Your Creative Life

Big projects that get finished.

Positioning: Saying What Your Competitors Can't Say, Even If They Try

Real positioning isn't what you say about yourself. It's what your competitors can't say even if they wanted to.

Marketers Need White Space to Innovate

The ability to pause might be your greatest competitive advantage.

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