Industries

GovTech and defense, at the moment the market shifts

Startups bridging federal programs like SBIR and TABA with real-world commercialization. We help founders translate complex technology into clear market narratives that attract partners, funders, and early customers.

Talk to Alex Where it usually breaks

Where it usually breaks

The five problems we solve, as they tend to show up in this market. The small line above each is the general version.

Your company has changed, but your marketing hasn't.
You won the SBIR. Now you're selling to program offices, primes and commercial buyers, and the site was written for the grant.
This is us
You're doing more marketing, but getting less from it.
More conferences, more capability statements, more posts, and contracting officers still can't repeat what you do.
This is us
Your audience doesn't understand why you're different.
The homepage says "AI-powered mission solutions". So does everyone else's.
This is us
You know something needs to change, but you aren't sure what.
You're moving from pilots to production contracts, and the story that won the pilots won't win procurement.
This is us
You need senior marketing expertise without adding headcount.
You need someone who knows the government market's media and buyers, without building a team to get them.
This is us

Where we usually start

Every engagement begins with a 30-minute call. These are the most common first steps for companies like yours.

Positioning and messaging
One story that works for a program office, a prime and an investor, written down so the whole team tells it.
Capability statements and pitch
The documents gov buyers actually ask for, rewritten around the buyer and the mission, not the technology.
Go-to-market strategy
Which agencies, primes and contract vehicles to go after first, and what to say to each.