Brilliantly Wrong safe marketing is risky bold ideas win clarity drives growth story is strategy
Brilliantly Wrong
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Ordinary Doesn't Drive Change.

With 15+ years of experience driving explosive growth for SaaS startups and industry leaders, we specialize in transforming high-potential companies into market leaders.

Our Mission

Brilliantly Wrong exists to challenge the safe, incremental, play-it-by-the-book corporate mindset and help bold founders build companies that stand out by being unmistakably themselves.

Being brilliantly wrong is a commitment to creative thinking, rapid iteration, and strong narrative, grounded in the belief that progress comes from challenging convention, not following it.

In a noisy world, safe ideas disappear.

We work with founders and small marketing teams to lay the foundation for growth at Pre-Seed, Seed, Series A, and Series B+ venture-backed companies, as well as bootstrapped companies under $100M in annual revenue.

Alex Stonehouse

Alex Stonehouse is a marketing strategist and fractional CMO who has spent his career helping high-potential startups build clarity, momentum, and market traction.

Before launching Brilliantly Wrong, he led brand, growth, content, and go-to-market strategy at companies like Xometry, The Washington Post, Forj, Procurated, and Defense One.

Today, Alex collaborates with founders, revenue leaders, and marketing teams to define their positioning, architect go-to-market strategies that scale, and guide companies through high-stakes phases of growth.

He also hosts The Brilliantly Wrong Podcast, where he explores the intersection of marketing, design, business strategy, and startup innovation.

Alex Stonehouse

Ready to stop playing it safe?

If your startup needs clearer positioning, a sharper story, and bolder marketing direction—let's talk.